30 June 2018
In whatever activity we are indulged in, there are some pros and cons of it. And so, E-Mail Marketing too has some pros and cons which everybody should know to have good e-mail marketing. >
Low Cost: Collection of email addresses and maintaining a mailing list generally is very inexpensive.
Segmentation: Most marketing professionals would happily pay to ensure they were only spending money targeting those who were interested in their brand.
Email Marketing Is Measurable: Email marketing and sales campaigns can be measured in detail through open-up, click-through and conversion rates to evaluate the success of campaigns. The data allows marketers to adjust strategies to improve future results.
Easy to Create: Email marketing doesn’t necessarily require a huge team or reams of technical nous in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilize simple plain text emails, suggesting that it’s the content of an email that is the most important thing.
Easy to track: Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Most email marketing softwares allows tracking open, click through conversion rates which makes it simple to spot how a campaign can be improved. These changes can be made almost immediately too, whereas print or broadcast advertising requires quite a bit of effort to alter.
Global: Social Media helps to spread the word across amongst the global audience. Well, this is surely a platform which allows sending message instantly to thousands of people all around the world.